Washington and Lee University

Washington and Lee University

Crisis Communication: Practical Pr Strategies For Reputation Management And Company Survival

Connect to: Crisis Communication: Practical PR Strategies for Reputation Management and Company Survival
Producer: Kogan Page / Gale Virtual Reference Library
Description: 2008 volume "advises organisations how to limit the damage of crises effectively by acting quicly and positively." Provides information on accountability, crisis communication planning, building corporate image, natural disasters, accidents, financial crises, legal issues, etc.
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Librarian: Dick Grefe
Descriptors: Journalism and Mass Communications
 
http://library.wlu.edu/details.php?resID=1730