Advertising theory

Published by: Routledge  

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  • I know it when I see it: The definability and consequences of perceived fit in corporate social responsibility initiatives
    Book Section

    Bower, Amanda; Landreth Grau, Stacy
    Advertising theory (2012)

    • Advertising theory – authorized name for:

    Name ISSN / ISBN Publisher
    Advertising theory 978-0415886628 Routledge
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