Managing student satisfaction with non-business curriculum alternatives: An analysis of student perceptions with strategic implications Journal Article


Authors: Albers-Miller, Nancy D.; Prenshaw, Penelope J.; Straughan, Robert D.
Article Title: Managing student satisfaction with non-business curriculum alternatives: An analysis of student perceptions with strategic implications
Journal Title: Journal for Advancement of Marketing Education
Volume: 5
ISSN: 1537-5137
Publisher: Stephens College  
Date Published: 2004
Start Page: 15
End Page: 26
SHERPA: Unknown
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