Managing internal markets: A conceptual framework adapted from SERVQUAL Journal Article


Authors: Straughan, Robert D.; Cooper, Marjorie J.
Article Title: Managing internal markets: A conceptual framework adapted from SERVQUAL
Journal Title: The Marketing Review
Volume: 2
Issue: 3
ISSN: 1469-347X
Publisher: Westburn Publishers  
Date Published: 2001
Start Page: 253
End Page: 265
DOI/URL:
SHERPA: Yellow
W&L Authors