Environmental segmentation alternatives: A look at green consumer behavior in the new millenium Journal Article


Author: Straughan, Robert D.
Article Title: Environmental segmentation alternatives: A look at green consumer behavior in the new millenium
Journal Title: Journal of Consumer Marketing
Volume: 16
Issue: 6
ISSN: 0736-3761
Publisher: Emerald (Green)  
Date Published: 1999
Start Page: 558
SHERPA: Green
W&L Authors