Environmental segmentation alternatives: A look at green consumer behavior in the new millenium Journal Article
Author: | Straughan, Robert D. |
Article Title: | Environmental segmentation alternatives: A look at green consumer behavior in the new millenium |
Journal Title: | Journal of Consumer Marketing |
Volume: | 16 |
Issue: | 6 |
ISSN: | 0736-3761 |
Publisher: | Emerald (Green) |
Date Published: | 1999 |
Start Page: | 558 |
W&L Authors
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Straughan