Marketing education research: Credit for the advancement of our own profession? Journal Article


Authors: Straughan, Robert D.; Albers-Miller, Nancy D.
Article Title: Marketing education research: Credit for the advancement of our own profession?
Journal Title: Journal of Marketing Management
Volume: 16
Issue: 7
ISSN: 0267-257X
Publisher: Taylor & Francis (Routledge)  
Date Published: 2000
Start Page: 793
End Page: 812
DOI/URL:
SHERPA: Green
W&L Authors