Achieving marketing objectives through social sponsorships Journal Article


Authors: Simmons, Carolyn J.; Becker-Olsen, K.L.
Article Title: Achieving marketing objectives through social sponsorships
Journal Title: Journal of Marketing
Volume: 70
Issue: 4
ISSN: 0022-2429
Publisher: American Marketing Association  
Date Published: 2006
Start Page: 154
End Page: 169
DOI/URL:
SHERPA: Yellow
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