Improving product instruction compliance: "If you tell me why, I might comply" Journal Article


Authors: Taylor, V. A.; Bower, A. B.
Article Title: Improving product instruction compliance: "If you tell me why, I might comply"
Journal Title: Psychology and Marketing
Volume: 21
Issue: 3
ISSN: 1520-6793
Publisher: Wiley (Yellow)  
Date Published: 2004
Start Page: 229
End Page: 245
DOI/URL:
SHERPA: Yellow
W&L Authors
  1. Bower, Amanda
    6 Bower