I know it when I see it: The definability and consequences of perceived fit in corporate social responsibility initiatives Book Section
Authors: | Bower, Amanda; Landreth Grau, Stacy |
Editors: | Rodgers, Shelly; Thorson, Esther |
Article/Chapter Title: | I know it when I see it: The definability and consequences of perceived fit in corporate social responsibility initiatives |
Book Title: | Advertising theory |
ISBN: | 978-0415886628 |
Publisher: | Routledge |
Publication Place: | New York, NY |
Date Published: | 2012 |
Start Page: | 449 |
End Page: | 460 |
W&L Authors
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Bower
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