Original scholarly works from members of the Washington and Lee Community
I know it when I see it: The definability and consequences of perceived fit in corporate social responsibility initiatives Book Section
| Authors: | Bower, Amanda; Landreth Grau, Stacy |
| Editors: | Rodgers, Shelly; Thorson, Esther |
| Article/Chapter Title: | I know it when I see it: The definability and consequences of perceived fit in corporate social responsibility initiatives |
| Book Title: | Advertising theory |
| ISBN: | 978-0415886628 |
| Publisher: | Routledge |
| Publication Place: | New York, NY |
| Date Published: | 2012 |
| Start Page: | 449 |
| End Page: | 460 |
W&L Authors
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6Bower
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