I know it when I see it: The definability and consequences of perceived fit in corporate social responsibility initiatives Book Section


Authors: Bower, Amanda; Landreth Grau, Stacy
Editors: Rodgers, Shelly; Thorson, Esther
Article/Chapter Title: I know it when I see it: The definability and consequences of perceived fit in corporate social responsibility initiatives
Book Title: Advertising theory
ISBN: 978-0415886628
Publisher: Routledge  
Publication Place: New York, NY
Date Published: 2012
Start Page: 449
End Page: 460
SHERPA: Unknown
W&L Authors
  1. Bower, Amanda
    6 Bower
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