The effects of rhetorical figures and cognitive load in word-of-mouth communications Journal Article


Authors: Fox, Gavin L.; Rinaldo, Shannon B.; St. Amant, Kirk
Article Title: The effects of rhetorical figures and cognitive load in word-of-mouth communications
Journal Title: Psychology and Marketing
Volume: 32
Issue: 10
ISSN: 1520-6793
Publisher: Wiley (Yellow)  
Date Published: 2015
Start Page: 1017
End Page: 1030
DOI/URL:
SHERPA: Yellow
W&L Authors
  1. Fox, Gavin
    1 Fox