Acquiring new donors: A field experiment using bonus trigger incentives Journal Article


Authors: Helms-McCarty, S. E.; Diette, T. M.; Holloway, B. B.
Article Title: Acquiring new donors: A field experiment using bonus trigger incentives
Journal Title: Nonprofit and Voluntary Sector Quarterly
Volume: 45
Issue: 2
ISSN: 1552-7395
Publisher: SAGE Publications (Green)  
Date Published: 2016
Start Page: 261
End Page: 274
DOI/URL:
SHERPA: Green
W&L Authors
  1. Diette, Timothy
    15 Diette