Merchandising Snoopy: The case of licensing Peanuts in Japan Journal Article


Author: Lind, S. J.
Article Title: Merchandising Snoopy: The case of licensing Peanuts in Japan
Journal Title: Journal of General Management
Volume: 44
Issue: 1
ISSN: 1759-6106
Publisher: SAGE Publications (Green)  
Date Published: 2018
Start Page: 27
End Page: 43
DOI/URL:
SHERPA: Green
W&L Authors
  1. Lind, Stephen
    4 Lind