Explicit donations and inferred endorsements: Do corporate social responsibility initiatives suggest a nonprofit organization endorsement? Journal Article


Authors: Bower, A. B.; Grau, L. S.
Article Title: Explicit donations and inferred endorsements: Do corporate social responsibility initiatives suggest a nonprofit organization endorsement?
Journal Title: Journal of Advertising
Volume: 38
Issue: 3
ISSN: 0091-3367
Publisher: Taylor & Francis (Routledge)  
Date Published: 2009
Start Page: 113
End Page: 126
DOI/URL:
SHERPA: Green
W&L Authors
  1. Bower, Amanda
    6 Bower