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Original scholarly works from members of the Washington and Lee Community

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  1. "Business Administration"
  2. "Journal article"
  3. "Rob Straughan"
  4. "2001"
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  1. Journal Article (3)
Departments & Programs
  1. Business Administration (3)
  2. Williams School, The (3)
People
  1. Rob Straughan (3)
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  1. 2001 (3)
Publications
  1. International Marketing Review (1)
  2. Journal of Marketing Education (1)
  3. The Marketing Review (1)
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Results (3)

  • An international investigation of cultural and demographic effects on domestic retail loyalty
    Journal Article

    Straughan, R.D.; Albers-Miller, N.D.
    International Marketing Review (2001)

  • Exploring innovative teaching among marketing educators: Perceptions of innovative activities and existing reward and support programs
    Journal Article

    Straughan, Robert D.
    Journal of Marketing Education (2001)

  • Managing internal markets: A conceptual framework adapted from SERVQUAL
    Journal Article

    Straughan, Robert D.; Cooper, Marjorie J.
    The Marketing Review (2001)

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