Washington and Lee University

Washington and Lee University

Marketing

Articles| Reference| Other Websites| Statistics & Data

Recommended Resources

For additional assistance, contact the subject librarian for Marketing, John Tombarge.

Business Source Complete
A specialized "Business Interface" is available as well as the standard interface provided above.

Business Source i...
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Factiva
International business and news coverage from over 8,000 souces including newspapers, newswires, magazines, trade journals, radio and television transcripts, and websites. Company information and dat...
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Plunkett Research Online
Plunkett Research Online provides industry-specific research reports and statistics for many business sectors, such as automotive, consulting, E-commerce, entertainment & media, finance, and investmen...
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Article Searching and Databases

ABI/INFORM Global: Connect or More Details

Association For Consumer Research: Connect or More Details

Business Source Complete: Connect or More Details

Communication And Mass Media Complete: Connect or More Details

Factiva: Connect or More Details

LexisNexis Academic - Business: Connect or More Details

Mintel Reports (In Huntley Hall Only): Connect or More Details

PsycINFO: Connect or More Details

Sociological Abstracts: Connect or More Details

Reference Sources

Brand Glossary: Connect or More Details

Business Plans Handbook: Connect or More Details

Consumer Magazine Advertising Source (SRDS): Connect or More Details

Encyclopedia of Social Measurement: Connect or More Details

Newspaper Advertising Source (SRDS): Connect or More Details

Plunkett Research Online: Connect or More Details

TV & Cable Source (SRDS): Connect or More Details

Other Websites

Consumer Information: Connect or More Details

Industry Research Desk: Connect or More Details

Statistics and Data

AdvertisingAge - Data Center: Connect or More Details

Estimates Professional 2007: CD-ROM: Connect or More Details

Who's Buying: Connect or More Details

Who's Buying Alcoholic and Nonalcoholic Beverages: Connect or More Details