Washington and Lee University
Association For Consumer Research (Info)
Connect to: Association for Consumer Research
| Producer: | Association for Consumer Research | |
|---|---|---|
| Description: | Search engine for all ACR publications. This search engine only works for ACR publications and will not access the web or other databases. | |
| Librarian: | John Tombarge | |
| Descriptors: | Marketing | |
Business Source Complete (Info)
Connect to: Business Source Complete
| Producer: | Ebsco | |
|---|---|---|
| Sources: | Sources | |
| Description: | Business Source covers business journals, magazines, and newspapers. About 7,000 publications, over 2,000 of which are peer-reviewed journals, as well as other resources, including financial data, books, monographs, major reference works, conference proceedings, case studies, investment research reports, industry reports, market research reports, country reports, company profiles, SWOT analyses and more. | |
| Usage Tips: | Here is help with searching, navigating, printing, and more. | |
| Librarian: | John Tombarge | |
| Descriptors: | Economics and Business - General Accounting Company Information Marketing Economics International Trade Business Administration | |
Communication And Mass Media Complete (Info)
Connect to: Communication and Mass Media Complete
| Producer: | Ebsco | |
|---|---|---|
| Sources: | Sources | |
| Description: | Provides citations to over 600 journals in communication, mass media, and related fields, as well as books, reports, dissertations, and other resources. Includes full-text articles from over 200 journals. | |
| Usage Tips: | Here is help with searching, navigating, printing, and more. | |
| Librarian: | Dick Grefe | |
| Descriptors: | Sociology Journalism and Mass Communications Marketing | |
| Producer: | Dow Jones Reuters Business Interactive | |
|---|---|---|
| Sources: | Sources | |
| Description: | International business and news coverage from over 8,000 sources including newspapers, news wires, magazines, trade journals, radio and television transcripts, and websites. Company information and data. Up to 5 years of historical market data. Photographs and pictures from Reuters and Knight Ridder. Internet Explorer is recommended for Factiva. | |
| Usage Tips: | Factiva searches for the exact phrase you enter. For example, "speech recognition software" will find articles that contain those three terms adjacent to each other and in that order. Combining Terms: Use AND, OR, NOT. For example, "mci communications AND speech recognition software" will find articles containing both "mci communications" and "speech recognition software." Truncation: Add an asterisk (*) to the end of a word to search for all forms of that term. Example: congress*. NOTE: When finished with Factiva, please click on the "logout" selection in the top right corner of the screen to keep all available accounts open for other users. | |
| Librarian: | John Tombarge | |
| Descriptors: | Economics and Business - General Accounting Company Information Marketing .General (any topic) Business Administration | |
LexisNexis - Business & Industry News (Info)
Connect to: LexisNexis - Business & Industry News
| Producer: | LexisNexis | |
|---|---|---|
| Description: | Search the full text of business and industry publications. | |
| Usage Tips: | Be sure to select the types of sources you wish to search in the "Select Source(s)" section of the search form. The default selection is to search only articles indexed as "Business & Consumer Stories." | |
| Tutorial: | http://wiki.lexisnexis.com/academic/index.php?title=Academic_Help:_Business_News | |
| Librarian: | Tombarge | |
| Descriptors: | Economics and Business - General Accounting Marketing Business Administration | |
Mintel Reports (In Huntley Hall Only) (Info)
Connect to: Mintel Reports (In Huntley Hall only)
| Producer: | ||
|---|---|---|
| Description: | Mintel Reports offer comprehensive market reviews including both analysis and data. Access to this database is limited to Huntley Hall; it is a subscription of the Williams School (not a Library subscription). It is recommended that you use Internet Explorer for Mintel. This database may be used for academic research only. | |
| Usage Tips: | To access this database, you must use one of the computers in Huntley Hall and it must be connected by Ethernet (not wireless). You must accept the Academic conditions of use and create an account on the system to access Mintel. | |
| Librarian: | John Tombarge | |
| Descriptors: | Marketing International Trade Business Administration | |
| Producer: | American Psychological Association / PsycNET | |
|---|---|---|
| Sources: | Sources | |
| Description: | The world's most comprehensive source for bibliographic coverage of psychology and behavioral sciences literature; with special subset files ClinPSYC. Subjects covered include education, linguistics, medicine, nursing, pharmacology, physiology, psychiatry, sociology, and other areas. Coverage includes 1,500 journals in more than 20 languages. Journal articles, dissertation abstracts, chapters, books (authored, edited, and other), reports, secondary publications are included. Coverage: 1887 to the present. Updated weekly. | |
| Usage Tips: | Truncation Use an asterisk (*) to search for all terms which begin with a basic root. Example: condition* will search for condition, conditioned, conditioning, etc.
Combining Terms You may use AND or OR to combine search terms. Example: hippocamp* AND (smell OR olfactory). Phrase You may search for a phrase by enclosing the words in quotes. Example: "posttraumatic stress". | |
| Librarian: | Mary Abdoney | |
| Descriptors: | Psychology Sociology Education Journalism and Mass Communications Marketing Women's and Gender Studies Poverty Studies | |
Connect to: Sociological Abstracts
| Producer: | Sociological Abstracts / ProQuest | |
|---|---|---|
| Sources: | Sources | |
| Description: | Preeminent database of research in sociology and related fields in the social and behavioral sciences. It includes references to articles in over 4,000 journals and other serial publications, plus books, dissertations, and conference papers, dating back to the early 1950's. | |
| Usage Tips: | Please note the "Figures and Tables" search option, near the top of the screen, which allows you to look for graphs, tables, and other forms of images.
For more help with using the ProQuest database interface (searching, printing, etc.), see this page. | |
| Librarian: | Dick Grefe | |
| Descriptors: | Anthropology and Archaeology Sociology Education Journalism and Mass Communications Politics -- American Politics Politics -- Elections and Voting Politics -- Foreign and International Politics -- General Marketing Women's and Gender Studies African-American Studies Poverty Studies Latin American and Caribbean Studies Islamic Studies | |
| Producer: | Palgrave Macmillan / NetLibrary | |
|---|---|---|
| Description: | Comprehensive collection (2007) of terms, facts, examples, quotes, illustrations -- "all to help communicate the practice of branding." Authored by Jeff Swystun of Interbrand. | |
| Usage Tips: | Using NetLibrary
While you are using this book, nobody else at W&L can open it. When you are finished, be sure to click on the "Close Item" option near the top of the screen, above the left-hand column. Otherwise, this book will be unavailable for 15 minutes.
To open the book, click on "View this eBook." The next screen will display a graphic of the book's cover on the right side of the screen and the table on contents on the left side. Browsing You can use this table of contents to navigate the book. You can open the alphabetical list of entries by clicking on the tiny plus-sign (+) immediately beneath "Acknowledgements" in the table of contents. Searching To search for a particular word or phrase within the book, enter the word(s) within the box beneath "Search this eContent," on the left side of the screen. Navigating Once you have opened an article, you can move from one page to another only by using the "Next" and "Previous" buttons, near the upper-right corner of the screen. Printing You may print only one page at a time. Use the Adobe Acrobat "print" icon (image of a printer), in the bar immediately above the article. Be sure to click on the "Close Item" option when you are finished. | |
| Librarian: | Dick Grefe | |
| Descriptors: | Marketing | |
Business Plans Handbook (Info)
Connect to: Business Plans Handbook
| Producer: | Gale | |
|---|---|---|
| Description: | This is a collection (19th edition) of 24 actual business plans compiled by entrepreneurs seeking funding for small businesses throughout North America. | |
| Usage Tips: | You may find material in this book either by browsing in the table of contents or in the index, or by searching for a particular word.
Table of Contents
Searching
Gale Virtual Reference Library
Delivery
| |
| Librarian: | John Tombarge | |
| Descriptors: | Marketing Business Administration | |
Consumer Magazine Media (SRDS) (Info)
Connect to: Consumer Magazine Media (SRDS)
| Producer: | SRDS | |
|---|---|---|
| Description: | The Consumer Magazine Media provides complete planning information on domestic and international consumer magazines. This proprietary database contains standardized ad rates, dates, contact information and links to online media kits, Web sites and audit statements that provide additional facts on readership information and positioning. | |
| Usage Tips: | A video introduction to the Consumer Magazine Media is available. | |
| Tutorial: | http://next.srds.com/videos/consumer-quick-tour | |
| Librarian: | John Tombarge | |
| Descriptors: | Marketing | |
Dictionary Of Marketing (Info)
Connect to: Dictionary of Marketing
| Producer: | Oxford University Press / Oxford Reference Online | |
|---|---|---|
| Description: | Third edition (2011) of this guide contains more than 2,600 alphabetically-arranged entries on "virtually every aspect of marketing, ranging from traditional marketing techniques and key theories to the recent explosion of internet-related marketing methods." | |
| Usage Tips: | You may find material in this ebook either by browsing among the entries or by searching for a particular word.
For help with browsing, searching, navigating, and printing Oxford Reference Online ebooks, see this page. | |
| Librarian: | Dick Grefe | |
| Descriptors: | Marketing | |
Encyclopedia Of Social Measurement (Info)
Connect to: Encyclopedia of Social Measurement
| Producer: | Elsevier / ScienceDirect | |
|---|---|---|
| Description: | Over 300 signed articles in this database (published 2005) cover the data, techniques, theories, designs, applications, histories, and implications of assigning numerical values to social phenomena. The articles include descriptions of quantitative and qualitative research strategies and techniques, measurement, sampling, and statistical methods, highlighting multidisciplinary options for observing social phenomena. You may preview the table of contents. | |
| Usage Tips: | The first screen displays an alphabetical Subject Classification, beginning with "Analytical Techniques." You can open the contents of each section by clicking on the appropriate plus-sign (+).
Each entry within each of these sections includes: "SummaryPlus" (abstract and outline); "Full Text + Links" (HTML copy of full article); and a PDF copy of the article. Other search/browse options, displayed on tabs near the center of the first screen, include:
Each article can be printed in either HTL or PDF format, or can be delivered by e-mail. | |
| Librarian: | Dick Grefe | |
| Descriptors: | Social Sciences - General Anthropology and Archaeology Sociology Journalism and Mass Communications Politics -- Elections and Voting Politics -- General Marketing Economics | |
Handbook Of Marketing Scales (Info)
Connect to: Handbook of Marketing Scales
| Producer: | Sage / Sage Reference Online | |
|---|---|---|
| Description: | Third edition (2011) contains a collection of over 150 "multi-item, self-report measures developed and frequently used in consumer behavior and marketing research." You may preview the contents. | |
| Usage Tips: | Browsing There are two options for browsing through available entries: * Table of Contents presents an overview of the arrangement of the volume. * The Subject Index provides a list of terms and names in the database, with links to the entries in which they appear. For help with searching, printing, and e-mailing Sage e-books, see this page. | |
| Librarian: | Dick Grefe | |
| Descriptors: | Marketing | |
Connect to: Newspaper Media (SRDS)
| Producer: | SRDS | |
|---|---|---|
| Description: | Newspaper Media provides complete planning information on daily papers, newspaper groups, ethnic newspapers, college newspapers, comics and newspaper-distributed magazines. This proprietary database contains standardized ad rates, dates, contact information and links to online media kits and Web sites that provide additional facts on readership information and positioning. | |
| Usage Tips: | A video introduction to Newspaper Media is available. | |
| Tutorial: | http://next.srds.com/videos/newspaper-quick-tour | |
| Librarian: | John Tombarge | |
| Descriptors: | Journalism and Mass Communications Marketing | |
TV & Cable Media (SRDS) (Info)
Connect to: TV & Cable Media (SRDS)
| Producer: | SRDS | |
|---|---|---|
| Description: | The TV & Cable Media provides information on all broadcast, cable, syndicated and alternative television advertising opportunities. This proprietary database contains valuable market information that helps you identify where you want to advertise and find outlets that meet your needs. | |
| Tutorial: | http://next.srds.com/resources | |
| Librarian: | John Tombarge | |
| Descriptors: | Journalism and Mass Communications Marketing | |
Connect to: Consumer Information
| Producer: | Federal Reserve Bank of Atlanta | |
|---|---|---|
| Description: | Consumer Links and Brochures The Federal Reserve Bank of Atlanta has compiled this useful collection of links and online brochures about a variety of consumer-oriented information. | |
| Librarian: | John Tombarge | |
| Descriptors: | Marketing | |
Connect to: Industry Research Desk
| Producer: | Polson Enterprises | |
|---|---|---|
| Description: | This web site provides tools for researching specific companies, industries, and manufacturing processes. | |
| Librarian: | John Tombarge | |
| Descriptors: | Marketing Business Administration | |
AdvertisingAge - Data Center (Info)
Connect to: AdvertisingAge - Data Center
| Producer: | Advertising Age | |
|---|---|---|
| Description: | The Data Center, a subsection of the Advertising Age site, provides many useful advertising statistics. Some of the data may require a fee, but much of it is available at no charge to registered users (registration is free). | |
| Librarian: | John Tombarge | |
| Descriptors: | Marketing Business Administration | |
American Buyers: Demographics Of Shopping (Info)
Connect to: American Buyers: Demographics of Shopping
| Producer: | New Strategist / Gale Virtual Reference Library | |
|---|---|---|
| Description: | 2010 guide to buying patterns provides "weekly and quarterly buying data for hundreds of items that are organized into 10 chapters -- apparel, entertainment, financial, food and alcohol, gifts, health care, housing, utilities, transportation, and a final chapter encompassing personal care, reading, education, and tobacco." You may preview the table of contents. | |
| Usage Tips: | You may find material in this ebook either by browsing the entries or by searching for a particular word.
For help with browsing, searching, navigating, and printing, see this page. | |
| Librarian: | Dick Grefe | |
| Descriptors: | Marketing | |
Best Customers: Demographics Of Consumer Demand (Info)
Connect to: Best Customers: Demographics of Consumer Demand
| Producer: | New Strategist / Gale Virtual Reference Library | |
|---|---|---|
| Description: | Based on U.S. Bureau of Labor Statistics data, the 7th edition (2010) of this series
"analyzes household spending on more than 300 products and services by age of householder, household income, household type, race and Hispanic origin of householder, region of residence, and educational attainment of householder." You may preview the table of contents.
W&L researchers also have access to the 6th edition. | |
| Usage Tips: | You may find material in this ebook either by browsing within the sections and chapters or by searching for a particular word.
For help with browsing, searching, navigating, and printing, see this page. | |
| Librarian: | Dick Grefe | |
| Descriptors: | Marketing | |
Estimates Professional 2007: CD-ROM (Info)
Connect to: Estimates Professional 2007: CD-ROM
| Producer: | GeoLytics, Inc. | |
|---|---|---|
| Description: | This CD provides easy to access data based upon the results of the U.S. Census Bureau’s 2000 census. Included are population, household, housing, income, and expenditure data estimates for 2007 and projections for 2012. Many popularly requested statistics based on census data, such as: proportions of population by race and/or income, are included in the datafile. Maps and data tables can be generated at the state, metropolitan area, county, zip code, tract or block track group level. Study areas can also be selected by specifying a radius from a position identified by latitude and longitude. The maps and tables created can be imported into GIS programs. | |
| Usage Tips: | CD is housed in Permanent Reserve. Ask for it at the Circulation Desk in Leyburn Library. Call number: CD-ROM 56 | |
| Librarian: | Carol Hansen Karsch | |
| Descriptors: | Economics and Business - General Marketing | |
Local Market Audience Analyst (SRDS) (Info)
Connect to: Local Market Audience Analyst (SRDS)
| Producer: | SRDS | |
|---|---|---|
| Description: | Local Market Audience Analyst provides consumer market research tools to analyze target markets and audiences through demographics and lifestyle traits. Use Internet Explorer for this database.
| |
| Tutorial: | http://www.srds.com/frontMatter/video/lmaa/index.html | |
| Librarian: | John Tombarge | |
| Descriptors: | Marketing Business Administration | |
| Producer: | Infogroup | |
|---|---|---|
| Description: | OneSource aggregates company and industry information from many sources, and provides global coverage of over 4 million firms, more than 100 industry sectors, and over 12 million corporate executives. Key features include ten years of financials for public companies, corporate family relationships, industry averages (for the U.S.), analyst reports, industry profiles, executive profiles, and current news articles. | |
| Usage Tips: | To access OneSource, you must first start at the Reference USA database menu and select Onesource. The other database options are U.S. Businesses and U.S. Consumers/Lifestyles. | |
| Tutorial: | http://mysupport.onesource.com/my_tutorials.asp | |
| Librarian: | John Tombarge | |
| Descriptors: | Economics and Business - General Accounting Company Information Marketing Business Administration | |
| Producer: | Euromonitor | |
|---|---|---|
| Description: | Euromonitor's Passport Global Market Information Database (GMID) contains reports and data for a broad array of industries, countries, and consumer markets. | |
| Usage Tips: | You will need to accept the terms and conditions agreement before connecting to this database. | |
| Librarian: | Tombarge | |
| Descriptors: | Accounting Marketing Economics Business Administration | |
ReferenceUSA -- U.S. Businesses (Info)
Connect to: ReferenceUSA -- U.S. Businesses
| Producer: | Infogroup | |
|---|---|---|
| Description: | ReferenceUSA U.S. Businesses provides directory information on 14 million U.S. businesses. Search criteria includes company name, executives, business type, geography, phone number, business size and more. | |
| Descriptors: | Economics and Business - General Company Information Marketing Business Administration | |
ReferenceUSA -- U.S. Consumers/Lifestyles (Info)
Connect to: ReferenceUSA -- U.S. Consumers/Lifestyles
| Producer: | Infogroup | |
|---|---|---|
| Description: | This database provides information on over 203 million consumers for market research. | |
| Librarian: | John Tombarge | |
| Descriptors: | Marketing | |
| Producer: | Experian | |
|---|---|---|
| Description: | Use the Stable if you need off-campus access to this database. Simmons OneView, published by Experian, provides in depth consumer and demographic data for developing marketing strategies. | |
| Usage Tips: | W&L's subscription provides for 10 simultaneous users, if you are not able to access the database, try again in a few minutes. It will help if users remember to logout when finished. | |
| Librarian: | Tombarge | |
| Descriptors: | Marketing Business Administration | |
| Producer: | New Strategist / Gale Virtual Reference Library | |
|---|---|---|
| Description: | [Important: The above link is non-functional. Use the individual links listed below.]
This is a 14-volume series of analyses of how much Americans spend by age, income, household type, race and Hispanic origin, region of residence, and education. Here is an overview. | |
| Usage Tips: | You may find material within these individual ebooks either by browsing within the sections and chapters or by searching for a particular word.
For help with browsing, searching, navigating, and printing, see this page. Here are the individual volumes: Who's Buying By Age (2nd ed.) Who's Buying Apparel (3rd ed.) Who's Buying Alcoholic and Nonalcoholic Beverages (4th ed.; also have 3rd ed.) Who's Buying Entertainment (4th ed.) Who's Buying Groceries (5th ed.) Who's Buying Health Care (4th ed.) Who's Buying Household Furnishings, Services, and Supplies (5th ed.) Who's Buying Information (4th ed.) Who's Buying for Pets (5th ed.) Who's Buying by Race and Hispanic Origin (6th edition; also have 3rd edition) Who's Buying at Restaurants and Carry-Outs (5th ed.; also have 2nd ed.) Who's Buying Transportation (4th ed.) Who's Buying for Travel (4th ed.) Who's Buying: Executive Summary of Household Spending (6th ed.) | |
| Librarian: | Dick Grefe | |
| Descriptors: | Marketing | |
Who's Buying Alcoholic And Nonalcoholic Beverages (Info)
Connect to: Who's Buying Alcoholic and Nonalcoholic Beverages
| Producer: | New Strategist / Gale Virtual Reference Library | |
|---|---|---|
| Description: | The 7th edition (2010) of this series "looks at who buys beer, wine, whiskey, and other alcoholic beverages at home, on trips, and at restaurants and bars. It also examines who buys colas and non-colas, coffee and tea, fruit-flavored drinks, milk, etc."
You may preview the table of contents.
We also have online access to the 9th and 3rd editions. Based on data from the U.S. Bureau of Labor Statistics. | |
| Usage Tips: | You may find material in this ebook either by browsing within the sections and chapters or by searching for a particular word.
For help with browsing, searching, navigating, and printing, see this page. | |
| Librarian: | Dick Grefe | |
| Descriptors: | Marketing | |
Who's Buying By Race And Hispanic Origin (Info)
Connect to: Who's Buying by Race and Hispanic Origin
| Producer: | New Strategist / Gale Virtual Reference Library | |
|---|---|---|
| Description: | Sixth edition (2010) "presents detailed spending data by race and Hispanic origin for the ten major product and service categories: apparel, entertainment, financial products and services, food and alcoholic beverages, gifts for people in other households, health care, household operations, shelter, transportation, and a chapter that looks at personal care, reading, education, and tobacco." You may preview the table of contents.
An earlier edition is also available. | |
| Usage Tips: | You may find material in this ebook either by browsing the entries or by searching for a particular word.
For help with browsing, searching, navigating, and printing, see this page. | |
| Librarian: | Dick Grefe | |
| Descriptors: | Marketing | |
Who's Buying: Executive Summary Of Household Spending (Info)
Connect to: Who's Buying: Executive Summary of Household Spending
| Producer: | New Strategist / Gale Virtual Reference Library | |
|---|---|---|
| Description: | Sixth edition (2010) based on unpublished data collected by the Bureau of Labor Statistics, presenting a broad overview of household spending in the year 2008 and is designed to give researchers insights into consumer spending patterns and how those patterns differ by demographic characteristics. You may preview the table of contents.
W&L researchers also have online access to the 3rd edition. | |
| Usage Tips: | You may find material in this ebook either by browsing within the sections and chapters or by searching for a particular word.
For help with browsing, searching, navigating, and printing, see this page. | |
| Librarian: | Dick Grefe | |
| Descriptors: | Marketing | |