Washington and Lee University
| Publication Type | Book, Section |
| W&L Author | Bower, Amanda B. |
| Authors | Bower,Amanda;Landreth Grau,Stacy |
| Title | I Know It When I See It: The Definability and Consequences of Perceived Fit in Corporate Social Responsibility Initiatives |
| Book Title | Advertising Theory |
| Year | 2012 |
| Catalog Record | Not Available |