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W&L Publications: Bower, Amanda B. (Business Administration)

Publication TypeBook, Chapter/Section
W&L AuthorBower, Amanda B.
AuthorsBower,Amanda;Landreth Grau,Stacy
TitleI Know It When I See It: The Definability and Consequences of Perceived Fit in Corporate Social Responsibility Initiatives
Book TitleAdvertising Theory
Year2012
Catalog RecordNot Available